How to increase engagement on Instagram in 2022

With more than one billion users, it’s the sixth most used mobile app. Instagram is a great marketing platform because of its large user base.

Instagram allows you to create a steady audience through a targeted visual marketing platform. How can you stand out from the crowd of companies vying for post engagement?

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Engagement on Instagram

Let’s define what Instagram engagement is before discussing how to get real Instagram followers.

Engagement rates can be used on social media platforms to gauge followers’ loyalty to your brand. It’s not how large your audience is that matters, but their involvement with your brand. Your followers’ interaction is crucial. Your followers’ interest and interaction with your videos, stories, and photos count towards success. Data metrics like engagement rates can be helpful when you spend money on paid campaigns. How?

A high engagement rate will help you negotiate with influencers and brand ambassadors that can promote your brand at lower rates. Potential clients can also request higher rates for influencers with engaged followers.

Let’s now look at how to increase Instagram engagement.

1. Leverage Hashtags.

Hashtags can be a powerful tool on platforms such as Instagram. Relevant hashtags can help you reach the right audience to increase your Instagram likes. However, to make the most of your hashtags, it is crucial to choose the right hashtags. Hashtags For Likes is a research tool that you can use. This tool will help you find the right hashtags for you and your brand. You can enter a hashtag in the search field to get valuable stats. This AI-powered tool can quickly find the most hashtags without manual intervention. This tool only needs your Instagram username. It would be best to use hashtags relevant to your posts and products. HashtagsForLikes can help you organically reach your target audience.

2. Publishing meaningful content is essential.

It is a great way to get real Instagram followers. This content encourages people to interact with your brand. It’s not just about the appealing captions and the picture but also the content. It is essential to share and create content that shows the actual value of your product to users.

Example: You can post before and after photos of pets that have used your spa services if you own a pet spa. To complement the images, you can include success stories from clients.

3. Host contests and giveaways

A comment tag is a great way to get your friend on Instagram. Comment tags are a great way to increase your Instagram likes and, therefore, engagement. This instantly increases your followers. These comments can be used to your advantage by running giveaways and contests.

How do you organize and post giveaways?

There are many tools available to help you do this. VYPER is one example of such a tool. VYPER allows you to create landing pages for giveaways or contests. You don’t need any coding skills to make your landing pages using VYPER’s drag-and-drop page building tool. You can quickly accumulate leads.

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4. Utilize Instagram Stories

Did you know that Instagram is used by approximately 300 million people every day? This number is almost thirty minutes per day on Instagram Stories. What better way to get your Instagram followers involved than sharing blooper videos or behind-the-scenes photos?

5. Geotags are a great way to save time.

It can be used with hashtags to make posts and stories searchable. It can be used by local businesses to maximize their effectiveness. Companies that offer services can benefit from geotags.

6. You can use Instagram Feed Themes.

These features add visual appeal to your Instagram photos. This feature will increase your Instagram followers and likes. There are many options, from a simple black and white theme to something more colorful and complex.

If your business is focused on a single product, you can choose a mono theme.

7. Find the suitable filters

Instagram is all about captivating people with visuals. Instagram filters are a simple way to accomplish this feat. Each filter has its unique design appeal. These filters will give your posts a unique look. These filters are trendy:

  • Valencia
  • X-Pro 2
  • Juno

8. Use Story Highlights in the Profile

You have only a few seconds to convert visitors into Instagram followers once they arrive on your page. This is possible with the “Highlights” feature. An Instagram Story can only last 24 hours. A Highlight will extend the Story’s duration and increase its appeal to your viewers.

9. Use comments to engage with followers

Interacting with people who comment on and like your posts is a great way to increase engagement. Make sure to leave comments each day and talk to your audience.

What will you get from this?

First, users feel special when you respond to their comments. This will make them more loyal and encourage them to interact with your Instagram account regularly. This will increase your Instagram engagements.

10. You can interact with similar accounts.

This intelligent strategy will allow you to keep an eye on your competitors. This goes beyond simply spying on competitor accounts. You can monitor what content is posted by similar reports by interfacing with them.

This technique can be used by finding Instagram accounts similar to yours. Talk to their followers. The type of relationships that you can build will surprise you. Your content will also be interesting to them.

11. Test posting times.

You can increase your real Instagram followers by posting to your business page at the correct times. Engaged followers can benefit from posting content when they are most likely browsing their posts feeds.

How can you determine the best time to post?

Instagram’s analytics tool is available. This will give you an accurate picture of when your audience is visiting you online. You will get more engagements if you post at this time. This is more important than the engagements you get later. You can take a proactive approach and use Sprout Social’s Social Media Publisher. This tool allows you to create posts and schedule them for later.

12. Pay attention to follower fatigue.

Instagram isn’t about micro-conversations and interactions. This is what Twitter is about. It is not about engagement but about publishing high-quality content. What can you do to make it happen?

Limit the number of videos and photos you post per day to one or two. Overposting can lead to follower fatigue, resulting in lower engagement rates. If followers assume that you spam often, they will start to lose interest in your account. This can eventually result in a drop in engagement.

13. Add a CTA (call to action) to your post.

It is easy to ask your followers to leave comments. You can then invite them to interact. This is very helpful. It is essential to include a call-to-action in the captions.

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What are the goals of CTAs?

They encourage comments from visitors. This enables visitors to spend more time reading your post. This is an easy and effective way to increase your Instagram engagement and growth. This tactic can be used on your page by using a giveaway.

14. Measure and optimize.

Analyze your data regularly to ensure that you are doing everything right. Optimize it according to your needs. You can increase your Instagram engagement by identifying what is wrong.


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